Our two part program is a refresh for both vendors and their reseller channels.
RockRoot provides a structured program that helps vendors align, enable, and scale their reseller channel by segmenting partners, simplifying sales, and equipping them with the tools and training needed to drive consistent software growth.
Our vendor course helps organize, train, support, and market to your organization’s current software reseller accounts.
Most vendors invest heavily in their top-performing resellers while the tier that holds the greatest long-term growth potential remains underdeveloped. RockRoot helps software companies in the copier and office technology space strategically align their reseller channel for sustainable growth.
This structured approach helps vendors increase adoption beyond their top 20%, strengthen mid-tier performance, and activate emerging accounts without overwhelming internal teams.
Provide the Growing Your Software Sales Course and Workbook for Your Resellers
If you’re ready to move from reactive reseller support to intentional channel growth, RockRoot can help you build the strategy.
When you partner with RockRoot, you can expect more than reseller training, you gain a structured approach to building a stronger, more scalable channel.
Strategic Channel Clarity
Clear reseller tier segmentation and defined resource alignment so your efforts are intentional — not reactive.
Smarter Resource Allocation
A focused plan to support your top accounts while unlocking growth in developmental and emerging resellers.
Simplified Sales Messaging
Sales friendly positioning designed specifically for copier and hardware-focused reps, not just technical users.
Increased Mid-Tier Engagement
A structured way to activate the dealers who represent your greatest long-term growth opportunity.
Scalable Enablement
Repeatable strategies that allow you to support hundreds of resellers without overwhelming your internal team.
A Course for Your Resellers
You’ll have the option to provide the Growing Your Software Sales Course & Workbook to your channel, helping dealers build internal structure, accountability, and repeatable sales processes.
Stronger Reseller Relationships
By delivering real operational value (not just product updates) you become a partner in their growth, not just a software provider.
If you’re ready to move from reactive reseller support to intentional channel growth, RockRoot helps you build the strategy and activate it.
