Office technology dealerships turn to our software sales course when they need to grow their software sales, but aren’t yet able to hire a Software Solutions Director.
The course encapsulates RockRoot’s alignment and strategy of growing your software sales and provides a workbook for organizations to customize and transform into their own Software Strategy Playbook. The course typically takes six hours to complete and includes two coaching sessions after.
This is not generic training. We provide a step-by-step framework to build your dealership’s unique Software Growth Playbook.
Clear Leadership Alignment- You’ll define who owns software growth, what success looks like, and how leadership drives it forward.
Internal Accountability Structure- You’ll leave with measurable KPIs, revenue targets, and a strategy for keeping software top of mind.
Portfolio Evaluation & Simplification– You’ll determine what to keep, what to prioritize, and how to organize your solutions for growth.
Defined Support Processes- You’ll build clear quoting, renewal, demo, and installation workflows so nothing stalls.
Software Packaging Strategy– You’ll learn how to bundle solutions into easy-to-sell, easy-to-understand packages.
Sales Rep Motivation & Compensation Insights– You’ll identify how to create urgency, confidence, and incentive around selling software.
Vendor Leverage Strategy- You’ll evaluate what your vendors should be doing for you — and how to hold them accountable.
Sales Enablement Framework-You’ll build talk tracks, positioning statements, and pre-sales support processes.
Demo, Trial & POC Best Practices- You’ll implement a structured approach that increases win rates and reduces wasted effort.
Installation & Customer Success Planning- You’ll create a plan to ensure smooth rollouts and long-term recurring revenue retention.
A Custom Software Strategy Playbook-Using the workbook, you will create a fully customized, actionable plan for your dealership.
Two Coaching Sessions After Completion-You won’t be left alone. We refine, adjust, and strengthen your plan together.
The Outcome– Clarity. Confidence. Structure. Sales Growth. A repeatable system to grow software revenue using the team you already have.
